Alter Generation recognises the importance of safeguarding your information. This Privacy Statement therefore sets out how we use your information and the steps we take to ensure your privacy remains protected.
Alter Generation offers generators, air compressors, lighting towers, engines, fuel cells, load banks, and associated power distribution equipment through its physical premises in Townsville North Queensland and through its online store. Our company is registered as Alter Generation Pty Ltd trading as Alter Generation 417 Bayswater Road Garbutt Queensland 4814
ABN 68 640 649 332
Office number 07 4725 0046
This Privacy Statement applies to personal information from individuals in Australia, and relates to information collected, processed, disclosed and stored (collectively “used”) by Alter Generation.
How is your information collected?
As you interact with Alter Generation, we will collect your information in several ways. Often you will provide this information directly to us, but in other cases it might be collected automatically through technical means such as Cookies.
If you contact us through our website, by email, by social media or purchase items from our store, we will collect the following information to provide the contract to you and respond to any queries:
• Your name
• Your postal address
• Your email address
• Order details
• Financial or payment information (only for the processing of your purchase)
What is done with your information?
We will use the information we collect about you in a variety of ways. For example, we will use it to fulfil your orders, to analyse and improve how our business and websites work, and, where we have your consent, to provide you marketing updates. We will never sell your information to any third party, and we only use your information when we have a lawful basis for doing so.
To fulfil our obligations to you or enable us to enter a contract:
We will collect your personal details, contact information and address so that we can process and fulfil your orders.
Where we have your consent:
We will periodically send emails to the address you provide so that you can find out more about new products, special offers, and other updates. If you want to withdraw this consent you can do so at any time – for more information, see the Your Rights section.
Where we have a legal obligation to do so:
We are required to keep certain financial records for financial reporting and accounting purposes.
Where we have a legitimate interest in using your information (and this information is not overridden by your own rights as an individual)
We will use the information automatically collected about you through technical means such as Cookies to analyse how visitors use our website so that we can understand how visitors engage with Alter Generation and improve how our website works.
We also keep a record of transactions and correspond so that we can bring claims or defend ourselves in the event of a legal claim or complaint.
How will your information be shared?
We will share the information we collect about you with our service providers to the extent necessary for purposes outlined above. We may disclose your personal information if required to do so by law.
Sharing your information with other third parties:
Where Alter Generation uses third party service providers, we may disclose to them your personal information – but they will only use your information to the extent necessary to allow them to perform the services on our behalf.
Alter Generation will share your information with the following categories of service providers:
• Third parties providing payment gateways
• Third parties who process payments or transactions on our behalf
• Google AdWords: Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.
• Google Analytics: Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.
Other circumstances in which we may share your information:
From time to time we may need to disclose your information to law enforcement agencies or regulators.
In addition, we may need to disclose your information if you violate our Terms.
If our store is acquired or merged with another company, your information may be shared with the new owners so that we may continue to sell products to you.
Alter Generation will take steps to ensure that the third parties we engage to provide services to us on our behalf use your data in accordance with this Statement.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Statement. When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
Alter Generation may transfer your information outside Australia, to locations in which data protection standards are less strict. When doing this, we will take steps to ensure that your information remains protected in line with this Statement.
When purchasing from Alter Generation, card details are transmitted through a secure server using FISERV Secure Payments. Credit card data is NOT stored nor hosted by Alter Generation after processing.
What Cookie types do we use?
Our Cookies are either first party or third party. Whether a Cookie is ‘first’ or ‘third’ party refers to the website or domain placing the Cookie. First Party Cookies are placed directly by us, while other parties we may do business with set Third Party Cookies. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies.
Cookies are either:
Session Cookies – which allow websites to link your actions during a browser session. We may use these for a variety of purposes such as remembering what you clicked on, on the previous page visited. These session Cookies expire after a browser session so would not be stored longer term; or
Persistent Cookies – which are stored on your device in between browser sessions and allow your preferences or actions across a site (or in some cases across different websites) to be remembered. These Cookies do not expire once the browsing session closes and remain on your device until an expiration date set by the source of the Cookie.
What are the categories of the Cookies we use?
Essential Cookies: These Cookies are essential to make our website work correctly, they enable you to move around our website and use our features and make purchases. These Cookies are necessary for the provision of our services and if you do not want us to collect such information, you won’t be able to use our site or make purchases.
Performance Cookies: These Cookies help us understand how you interact with our website, by providing information about the areas visited, the time spent on the website, and any issues encountered, such as error messages. This helps us understand and improve the performance of our website.
Functionality Cookies: These Cookies allow our website to remember if you have previously visited our site or the choices you make (such as your user name, store cart) to provide a more personalised online experience.
Targeting/Advertising Cookies: These Cookies are used to deliver content that is more relevant to you and your interests. They may be used to deliver targeted advertising or to limit the number of times you see an advertisement.
How do you manage Cookies?
Most internet browsers are initially set up to automatically accept Cookies. You can change the settings to manage Cookies being sent to your device.
Alter Generation will keep your contact information only for as long as is reasonably necessary for the purposes set out in this Statement and to fulfil our legal obligations. Where you are a customer, this is usually at least for as long as you remain a customer, to be able meet our legal and contractual obligations to you, and if necessary, to resolve any disputes.
We only retain your information for as long as is necessary for us to use your information as described above or to comply with our legal obligations. However, please be advised that we may retain some of your information after you cease to use our services, for instance if this is necessary to meet our legal obligations, such as retaining the information for tax and accounting purposes.
When determining the relevant retention periods, we will take into account factors including:
• our contractual obligations and rights in relation to the information involved.
• legal obligation(s) under applicable law to retain data for a certain period of time.
• statute of limitations under applicable law(s);
• (potential) disputes; and
• guidelines issued by relevant data protection authorities.
• Otherwise, we securely erase your information once this is no longer needed.
For further information on how long your information shall be retained by Alter Generation, please get in touch with us using the details set out below.
Subject to certain conditions, you will, by law, be able to exercise certain rights in respect of your information. You can exercise these rights by contacting us using the details set out below. In almost all circumstances these rights will be free to exercise, although if requests are made on a repeated or manifestly unfounded basis we may charge a reasonable administrative fee.
The right to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we’re providing you with the information in this Statement.
The right of access. You have the right to obtain access to your information (if we’re processing it), and certain other information (similar to that provided in this Statement).
The right to rectification. You are entitled to have your information corrected if it is inaccurate or incomplete. You can request that we rectify any errors in information that we hold by getting in contact with us.
The right to erasure. This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your information that we hold.
The right to object to processing. You have the right to object to certain types of processing, and you can exercise this right by contacting us using the details set out below.
The right to lodge a complaint. You have the right to lodge a complaint about the way we handle or process your information.
The right to withdraw consent. If we rely on your consent as our lawful basis for processing your information, you may withdraw your consent at any time. However, doing so will not make unlawful the actions we have taken with your personal data while we had your active consent. You can withdraw your consent to the processing of your information at any time by contacting us using the contact details set out below.
We have made every attempt to ensure the accuracy and reliability of the information on this website. Every reasonable effort has been taken in the preparation of this website to ensure the accuracy of its contents; however, no warranty is given. Illustrations and all other photographic depictions are for presentation purposes only.
Phone: 07 4725 0046
CUSTOMER SERVICE ENQUIRIES
Phone: 07 4725 0046